We have been back from Spain for almost a whole week now. Safe to say I am beginning to miss the bustling streets of Barcelona. Looking back on this experience, I am now able to fully take in all of the cultural enrichment that was offered. Spain, and especially the region of Catalunya, has the richest culture. From tapas, to the metro, to the beaches, there is truly something for everyone. I was fully entranced by the beautiful moderniste architecture in all of the buildings and cathedrals, and I was blown away by the friendliness of the people who call Barcelona home. Every day we woke up early and went to class or did an excursion, which included visiting local companies, historical landmarks, or even just taking a hike up to a castle. One of the companies we visited changed my perspective on global business. In America, every aspect of a business is inherently competitive. Everyone is looking to make the most profits, to be the best, and to expand worldwide. In Spain, however, the business world is highly focused on fostering passion. For example, Celler Diaz is a family-owned company that produces vermouth in a traditional Catalan fashion. The owner of the company, Miguel took us on a tour of their ?warehouse? and explained to us how each ingredient is prepared and how it ties into the whole process of making, packaging, and selling the vermouth. He solely created this business because of his passion and was looking for ways to expand globally. That, to me, is something that is so inspiring and refreshing to see in comparison to America?s business culture. There are many nuances in the difference between the Spanish and American business societies, but the sheer contrast of love for making a product versus making a product solely to produce it and sell it really stood out to me. I truly hope I can go back to Barcelona one day soon, as two weeks seemed to fly by and there is so much more to discover. Everyone should consider studying abroad, you may have a life-changing experience just like I did. Salut!?
Center for International Business Studies Blog