My recent trip to Peru was nothing short of transformative. One of the highlights was visiting Velover, a charming coffee shop owned by a passionate local entrepreneur. From the moment we arrived, we were welcomed with a warm cup of the most delicious latte, brewed with locally sourced beans and ingredients. It was a perfect introduction to what would become an unforgettable experience.
As we settled in, we had the privilege of hearing the story behind Velover. The journey started humbly with a love for coffee, then grew into a small cart in a mall, and eventually blossomed into the vibrant business it is today. What truly struck me, however, wasn’t just the owner’s deep passion for coffee or his entrepreneurial spirit—it was his genuine love for the people of Peru that stood out most.
During our conversation, one of the most insightful moments was when the owner shared the challenges he faced in pricing his products. Balancing the need to reflect the value of his craft while also ensuring his coffee remained accessible to people from all walks of life was a delicate struggle. Listening to the questions he wrestled with and the tough decisions he had to make was a profound reminder of what true entrepreneurship is all about: putting people first.
This experience was a beautiful example of how business, at its heart, is about serving others. The way the people of Peru support each other and work together to overcome challenges is a testament to their incredible sense of community. It’s something I’ll carry with me as a lesson in both business and life.
