When I first signed up for a study abroad program in Europe, I imagined the typical classroom scenario with occasional free time to explore the country. This Europe Innovation program completely shattered all my preconceived notions about studying abroad. It was an adventure of a lifetime! Instead of being confined to a classroom, our class embarked on a whirlwind of exciting excursions. We had a blast spending a weekend in Mostar, indulging in a painting class in the mountains, and sailing on a picture perfect sunset cruise. Not to mention all the fun day trips that we took throughout the week. The most memorable part of this study abroad would be the learning experience.? Our marketing class teamed up with the city of Neum in Bosnia and Herzegovina for an exciting project. Each of us received practical assignments that directly benefited Neum. My group was tasked with creating new souvenirs using software to enhance their tourism appeal. Working closely with our clients and being immersed in the stunning surroundings of Dubrovnik for a whole month was a game-changer. It wasn’t just about the academics; it was a transformative cultural experience. I honed my consulting, marketing, and international business skills while soaking in the vibrant culture of the region. Honestly, this study abroad opened my eyes and captured my heart. The people, the places, the experiences?they all weaved together to create unforgettable memories. It’s safe to say that Europe, especially Dubrovnik, has carved a special place in my heart. I’m already itching to return and continue exploring all the wonders it has to offer.
Center for International Business Studies Blog