My experience studying abroad in Florence was very eye-opening and transformed my thoughts about business, culture, and connection. I was predisposed to arrive with a clear expectation that the business set-up would be similar to the business model I had seen in the U.S., which was characterized by fast-paced and efficiency-seeking set-ups. But I soon found out that Italian business is oriented on relations, traditions and patience. In Florence, I noticed how small businesses have developed in an environment where emphasis is made on both craftsmanship and neighborhood. Part of what I experienced in Italy was the merge of sustainability and creativity in the scope of Italian entrepreneurship as we worked with ZeroLabs. Here business is usually focused on creating long-term values and local identity, rather than quick growth. It caused me to wonder that scale is not always the reason behind one becoming successful, but because of the ability to remain the same, in some ways. The process of contacts with the local business people and shop owners, as well as artisans, managed to teach me about a fresh understanding of cultural differences in communication and business manners. Italians are rather slow at decision-making, put importance on trust, and may start a business conversation during a coffee meeting, instead of doing it through a contract. Although what I thought to be normal was not the case and this was taught to be culturally flexible and to build good relationships. Socially, I found locals to be more welcoming than I initially assumed. Minor things such as saying good morning in Italian would go a long way in the way the people reacted. I also liked the way Italians combine work and fun which has led me to thinking about my habits. The period in Florence has altered my perception on business and human relationships. I have been taught to take my time, pay more attention and accept the rhythms of cultures. My very first impressions about Italy were a bit true but now I realized there is really so much more to it than what I expected. One of the most unforgettable experiences was visiting the Museo Ferrari in Maranello. Located right beside the legendary Ferrari factory, the museum immerses you in Italy’s mastery of performance, design, and branding. Walking through displays of historic F1 cars, prototypes like the Ferrari 250 GTO, and trophies, I saw how Ferrari’s global prestige is rooted in excellence, consistency, and storytelling.
