From my very first days in Costa Rica, I have been struck by how deeply the culture values passion, purpose, and human connection. Whether in daily life, cultural experiences, or professional settings, there is a clear emphasis on enjoying meaningful work and prioritizing relationships; an approach that feels refreshingly different from the fast-paced, profit-driven mindset often seen in the United States.
One of the most memorable cultural experiences so far was our visit to Toucan Rescue Ranch which is simply unlike anything you’ve ever seen. This visit offered an authentic glimpse into Costa Rica’s commitment to environmental stewardship and compassion. Their mission statement is always doing the right thing and everything is for the animals. Seeing rescued sloths, parrots, and macaws physically up close was incredibly impactful, but what stood out most was the real passion of the people who work there.
The staff spoke about their mission with genuine care, emphasizing rehabilitation, conservation, and long-term sustainability rather than financial gain. Being a non-profit organization, we also got the opportunity to learn all about their marketing techniques and how people are so willing to help these cute animals. This experience clearly reflected Costa Rican values; one were protecting nature and giving back to the community are seen as responsibilities rather than optional efforts.
Our company visit to Sibö Chocolate offered valuable insight into Costa Rican business culture through an entrepreneurial lens. We met the founder, who shared the history of chocolate from its origins to modern production, as well as the importance of preserving the cacao plant. He explained that when Sibö began, Costa Rican chocolate was largely unknown on the global stage. After winning multiple international awards, Sibö helped bring worldwide recognition not only to the company, but to Costa Rica as a whole. As you can see, I bought a lot of chocolate bars to bring back with me to America!!
What stood out most was his view on competition. Rather than seeing competitors as threats, he emphasized that when other Costa Rican chocolate makers succeed, everyone wins. This mindset of collaboration over rivalry reflects Costa Rican values and shows how passion, pride, and purpose can drive both business success and industry-wide growth.
Beyond structured activities, my host family has been an incredible part of my experience. I have tried so many traditional Costa Rican foods, practiced Spanish daily, and learned about cultures across Latin America through conversations at home. They have made me feel so welcome that I have even invited them to come visit my family in the United States. Living with them has shown me how important hospitality, warmth, and relationships are in Costa Rican life, and how those values naturally carry over into business etiquette and professional interactions.
Overall, my initial experiences in Costa Rica have shown me that business here is deeply human-centered. Success is not measured solely by money, but by passion, impact, and quality of life. This perspective has already broadened the way I think about culture, leadership, and global business, and it is one I will carry with me back to Texas A&M University.
