During my first week at Costa Rica, I quickly realized that culture plays a central role in how people live, communicate, and conduct business. From the emphasis on community to the respect for sustainability, Costa Rica offers a unique environment where values and business practices are closely connected. The phrase “Pura Vida” truly reflects the mindset here, one that prioritizes balance, relationships, and purpose over speed or profit alone.
One of the most impactful experiences was our visit to the Toucan Rescue Ranch. What stood out most was their strong commitment to ethical practices. Rather than using animals as a source of entertainment or profit, the organization focuses on rehabilitation, conservation, and education. They were intentional about not exploiting animals for financial gain, which reflects Costa Rica’s broader emphasis on environmental responsibility. From a business perspective, their model relies heavily on storytelling and mission driven marketing. By sharing authentic stories about rescued animals and conservation efforts, they build trust and emotional connections with supporters, which ultimately helps sustain their organization without compromising their values. This approach felt very different from many U.S. organizations that often prioritize scale and revenue first.
We also visited the Universidad Latina de Costa Rica, where we learned about the country’s economic history, education system, and approach to marketing and business strategy. One key takeaway was how Costa Rican businesses often focus on longterm stability and social impact rather than shortterm gains. Discussions around marketing emphasized authenticity, cultural awareness, and aligning business goals with national values such as sustainability and community development.
Beyond company and university visits, cultural immersion played a major role in shaping my understanding of Costa Rica. Playing soccer with local kids and teenagers allowed me to connect with the community in an organic way. Soccer is a major part of Costa Rican culture, and participating helped break down language barriers and build relationships quickly. Additionally, taking part in a Costa Rican cooking class gave me insight into the importance of food, family, and tradition. Preparing and sharing local dishes highlighted how meals serve as a way to bring people together.
Overall, the biggest difference I’ve noticed between doing business in the U.S. and Costa Rica is the pace and priorities. While U.S. business culture often emphasizes efficiency and competition, Costa Rica places greater value on relationships, ethics, and quality of life. These early experiences have already expanded my perspective on global business and reinforced the importance of cultural awareness when working internationally.
