Reflecting on my experiences so far while studying abroad in Barcelona, I have learned that cultural intelligence plays a crucial role in global business. An international firm must understand and recognize the cultural differences in the markets where it conducts business. Navigating and adapting to these differences is crucial for building stronger relationships and enhancing overall communication and effectiveness.
In Spain, personal relationships and trust hold immense significance. Cultivating genuine connections can greatly impact business success due to the emphasis placed on personal connections. Furthermore, Spaniards have a more relaxed attitude towards time, which can influence scheduling and deadlines in a business context. Thus, having cultural intelligence is crucial for navigating international markets and achieving global business success.
During our visit to the Barcelona Port Authority (BPA), we had the opportunity to observe and learn from their strategies and operations in the global market. It was evident that the BPA’s primary goal is to achieve sustainability, encompassing both economic and environmental aspects. Despite having the capacity to increase the number of TEUs (twenty-foot equivalent units) they import and export, the BPA prioritizes sustainable practices. This commitment to sustainability was evident in the clear, blue waters of the Port de Barcelona.
Additionally, an interesting fact I learned was that any port looking to do business with the U.S. is required to build a mega port with radiation detection. This initiative was implemented in response to the 9/11 terrorist attack.
During another of our company visits, we had the opportunity to tour the Damm Brewery in El Prat de Llobregat. I was fascinated to discover how the founder, August Kuentzmann Damm, modified the beer to have a higher alcohol content while still maintaining a refreshing taste to cater to consumers in the Mediterranean region. Over the last two centuries, Damm Brewery has successfully made its mark in a market previously dominated by wine.
In addition, their main competitors are Heineken and Mahou. Despite the popularity of their main beer, Estrella Damm, in Barcelona, it’s interesting to note that it doesn’t hold the same level of popularity in Madrid, where Mahou is the preferred choice. Even within the same country, various regions can have differences.
