The most important thing I have learned in this month’s study abroad is the significance of globalizing your company to compete in your industry. As markets grow and companies become more competitive, they are nearly forced to expand their products and services to other countries to stay relatively competitive. When these companies enter new markets, they expand their customer base, create more revenue streams for themselves, and reduce their risk and dependency on a single consumer base. One issue these companies might encounter is the diverse cultures and business practices in other countries, as well as the foreign customers’ unique wants and needs for their products and services. Without global expansion, businesses risk being outpaced by more diverse and well-established global companies. While being in Barcelona, I have noticed a few businesses that have globalized well from America to Europe, such as McDonald’s, Burger King, KFC, and Popeyes. It makes sense that these businesses are well-known around the world due to their popular logos and brands, as well as the simplicity of their products, which makes it easier for them to have a global presence. One company that started here in Spain and has globalized well is Zara. Zara is a popular clothing brand that originated in Spain but is extremely popular in the United States and other countries around the world. I would also like to add that American music has been heavily globalized, and almost every establishment you go into will be playing some sort of American music.